Kelly brings over 25 years of expertise in Business Development, Marketing, and Operations. In 2009, she entered the automotive industry as Marketing and Online Operations Director for Upstate Auto Auction, spearheading their digital initiatives. By 2011, she became Director of Product Marketing & Training for Whann Technology Group, guiding auctions nationwide on online success strategies.

In 2015, Kelly co-founded AuctionVcommerce, LLC, delivering tools and services to drive the digital growth of independent auto auctions. She led the development of the first Online Clerk Simulation Training & Certification System and created digital solutions to streamline auction operations. With a focus on reducing friction for dealers, she introduced a universal app to consolidate customer service across multiple auctions.

A recognized innovator, Kelly has been featured in AutoRemarketing News and was honored as a 2022 "Women in Remarketing" at Used Car Week. As a co-founder of Global Remarketing Opportunities for Women, she has supported efforts to expand opportunities for women in the auto remarketing industry.

Outside of work, Kelly is a proud mom to Gianna, an Academic Merit Scholar, athlete, and high school senior.