Eric Bearly is a marketing and growth enthusiast with over two decades of experience in the fleet, automotive, and remarketing industries. As the founder of Protean, a fleet & automotive marketing agency based in Denver, Colorado, Eric brings a holistic approach to marketing and growth strategies. Under his leadership, Protean integrates strategy, creative, and technical expertise with customers teams to empower marketing and business development efforts. Eric, and his team, have developed successful growth, lead generation, messaging, marketing and retention strategies for major industry players, including OEMs, telematics providers, risk and safety organizations, fleet management companies, and remarketing leaders.

Prior to launching Protean, Eric held various leadership roles during his two decades with Bobit, including Chief Revenue Officer, Chief Digital Officer, and Publisher. During his tenure, he guided teams across sales, marketing, product, dev, operations and events, focusing on digital product development and innovative solutions to meet the evolving needs of the fleet and automotive customers. His empathetic and collaborative approach helped drive consistent growth and deliver value to industry partners. His expertise in messaging, lead generation, digital marketing, go-to-market strategy and customer experience solidifies his reputation as a trusted partner and thought leader in the industry.