Mark Coleman is a 25-year veteran of the wholesale auto industry, including time with Chrome Systems, development of a bespoke online auction especially for credit unions, and 15 years with GE Fleet and Element Fleet.  In June 2023, Mark joined IARA as executive director with the goals of improving communication, enhancing member value, and creating a larger membership tent.   

Mark holds a B.A. from DePaul University and an M.A. from Gonzaga University in Organizational Leadership.  Mark lives in Portland, Oregon with his wife of 33 years.  They have one daughter who recently graduated from college in Southern California.