Laurie Halter founded Charisma! Communications in 2003 focusing primarily on the needs of B to B technology companies that sell into dealerships and manufacturers. With more than two decades of automotive-backed experience, Laurie and her team know the ins and outs of the auto tech scene and excel at getting results from the first month they partner with clients. Known as a super-connector in auto, she is a sought-after speaker, advisory member on numerous boards, has authored several articles and is a frequent guest on industry podcasts.